Perk 01
Member-only giveaways
Waglist members get first shot at PawPulse giveaways. Details and official rules are posted with each one.
The Waglist
First in line, and the perks while you wait.
The Waglist is the PawPulse email list. Member-only giveaway news, member launch pricing before the public, and honest build updates from the workshop between now and the CES 2027 Kickstarter campaign. It is free, it takes two fields, and it is the only list PawPulse runs for dog owners.
Secure checkout via Stripe. Or Claim a Founders Circle Seat for $20 (Lucero for $291, only 50 seats).
What being on the Waglist actually gets you.
Three things, stated plainly. No countdown timers, no invented member counts, no scarcity language we cannot back up.
Perk 02
Member launch pricing
Waglist members see launch pricing first and get to reserve before the public does. Lucero retails at $449, with Kickstarter reward tiers from $359 to $404. Member-only pricing details, when there are any beyond what is already public, land here first, with enough lead time to decide rather than scramble. If the pricing is not right for you, no part of being on the list obligates you to anything.
Perk 03
First access and build updates
The Kickstarter link lands in your inbox January 5, 24 hours before the public opening at CES on January 6, so members are not racing the whole internet for the early tiers. Want a bigger head start? Pioneers ($5 and $20) get in January 3, 72 hours early. Between now and then you get build updates straight from the workshop: what passed certification testing, what failed and why, what changed in the enclosure, what the sensors are reading on real dogs. It is the honest version of the story, including the parts that slipped.
Join the Waglist.
Two fields. Your pup's name makes the emails read like they were written for your dog, because they were. No spam, no data selling, unsubscribe from any email.
What happens after you join.
Signing up for an email list should come with a description of the email list. Here is exactly what lands in your inbox and what does not.
A welcome note from the founder
Within a minute or two of signing up you get one email from Nate, who is building this. It explains where the product actually is, what is still unproven, and what happens next. It is not a drip sequence dressed up as a personal note.
Roughly two emails a month
Build updates and launch news, give or take. More in the weeks around CES 2027 because that is when there is genuinely more to say. We do not pad the calendar to stay top of mind, and we do not send a sale email because it is a Tuesday.
Unsubscribe from any email
Every message carries a working one-click unsubscribe. It takes effect immediately, there is no confirmation gauntlet, and leaving the list does not remove anything else you have set up with PawPulse.
We do not sell or rent your data
Your email and your dog's name are used to send you PawPulse updates and to personalize them. That is the whole purpose. They are not sold, rented, or handed to an advertising network. The details are in the Privacy Policy, and they say the same thing at greater length.
Pioneer Reservations, explained.
The Waglist is free and always will be. Separately, a $5 Pioneer Reservation locks in Lucero at $336 (25% off the $449 retail price) with 3-day early access to the Kickstarter campaign, and a $20 Lucero Founders Circle seat (only 50 seats) locks in $291 (35% off) plus first-batch shipping priority, app beta access, a Founder badge, and a vote in members-only product polls. Kickstarter opens to the public at CES 2027 on January 6, 2027, with Pioneer early access from January 3. The two are independent: you can do either, both, or neither.
What a reservation does
It gets you into the Kickstarter campaign on January 3, 2027, three days before the public launch at CES on January 6, with every early-bird tier open. You are charged $5 (or $20 for Founders Circle) today and nothing else until launch. When the campaign goes live you choose your reward tier there. Reservations are separate from your Kickstarter pledge.
What a reservation does not do
It is not a pre-order and it does not buy a collar. It locks in a discount off Lucero's $449 retail price, not a specific Kickstarter reward tier. It does not commit you to backing the campaign, and it does not enroll you in any subscription. If you decide not to back the project, the reservation is the entire extent of it.
Can I get my reservation back?
Yes. Both the $5 Pioneer Reservation and the $20 Lucero Founders Circle seat are fully refundable on request until January 6, 2027. Our own refund terms for product are on the refund policy page.
Still deciding whether PawPulse is for your dog?
The Waglist is not a commitment, but it is easier to say yes to a list when you know what the product does. Start with the Lucero page for the hardware, the technology page for how contactless sensing works through fur, or the comparison page for how it stacks up against the collars you have already looked at.
ᚠ ᚱ ᛋ PawPulse Viking Dog Park
Bring your dog to the isle.
A snowy Norse island in your browser. Pick a breed, name your dog, and watch them roam with dogs from all over, under the World Tree.
Waglist questions
Questions about the Waglist.
The list, the giveaway, the emails, and how Pioneer Reservations fit alongside it.
No. The Waglist is a free email list. Lucero retails at $449; a $5 Pioneer Reservation (Lucero at $336, 25% off) or $20 Lucero Founders Circle seat (Lucero at $291, 35% off, only 50 seats) is a separate, optional thing you can do if you want early Kickstarter access. You can be on the Waglist without ever paying anything.
The Waglist is the free email list: giveaways, launch pricing ahead of the public, and build updates. The $5 Pioneer Reservation locks in Lucero at $336 (25% off the $449 retail price) and gets you into the Kickstarter campaign three days before the public, and the $20 Lucero Founders Circle seat (only 50 seats) locks in $291 (35% off) plus first-batch priority and app perks. Both are fully refundable on request until January 6, 2027. Most people join the Waglist first and decide about a reservation later.
Waglist members get first shot at PawPulse giveaways. Details and official rules, including how to enter, are posted with each one.
Publicly on January 6, 2027, during CES 2027 in Las Vegas, with Pioneer Reservation holders getting in from January 3. Come say hi in person at Booth 60445, Eureka Park, Venetian Expo Hall G. Waglist members get the link January 5, a 24-hour head start. Pioneers get 72 hours. Reward pricing will be announced closer to the campaign launch, and members see it first.
So the emails read like they are about your dog rather than about a product category, and so the site can greet you properly when you come back. It is optional. Leave it blank and the signup works exactly the same way, you just get the generic version of the copy.
Roughly twice a month outside of launch windows, and more often in the weeks immediately around the CES 2027 campaign. Every email has a working unsubscribe link, and unsubscribing takes effect right away.
Yes. Lucero is built for medium and large dogs, but the Waglist covers the whole PawPulse platform, and lighter form factors are part of the roadmap. Joining now means you hear about them at the same time as everyone else on the list.