The Waglist
The Waglist is the PawPulse email list. Monthly Lucero collar giveaways, member launch pricing before the public, and honest build updates from the workshop between now and the CES 2027 Kickstarter campaign. It is free, it takes two fields, and it is the only list PawPulse runs for dog owners.
Secure checkout via Stripe. Or Claim a VIP Spot for $20 (35% off, only 50).
Three things, stated plainly. No countdown timers, no invented member counts, no scarcity language we cannot back up.
Perk 01
Every month one Waglist member wins a free Lucero collar plus a full year of monitoring. One entry per member, drawn from the list as it stands on the day of the draw. You do not need to buy anything, post anything, or refer anyone to be entered. Joining is the entry. Winners are notified by email at the address they signed up with, and the result goes out to the whole list in the next update so nobody has to wonder whether the draw actually happened.
Perk 02
Waglist members see launch pricing first and get to reserve before the public does. Kickstarter reward pricing is not set yet, and we are not going to invent a number to make this page look better. When it is finalized, the list sees it before it goes anywhere else, with enough lead time to decide rather than scramble. If the pricing is not right for you, no part of being on the list obligates you to anything.
Perk 03
The Kickstarter link lands in your inbox January 5, 24 hours before the public opening at CES on January 6, so members are not racing the whole internet for the early tiers. Want a bigger head start? Pioneers ($5 and $20) get in January 3, 72 hours early. Between now and then you get build updates straight from the workshop: what passed certification testing, what failed and why, what changed in the enclosure, what the sensors are reading on real dogs. It is the honest version of the story, including the parts that slipped.
Two fields. Your pup's name makes the emails read like they were written for your dog, because they were. No spam, no data selling, unsubscribe from any email.
Signing up for an email list should come with a description of the email list. Here is exactly what lands in your inbox and what does not.
Within a minute or two of signing up you get one email from Nate, who is building this. It explains where the product actually is, what is still unproven, and what happens next. It is not a drip sequence dressed up as a personal note.
A build update and a giveaway result, give or take. More in the weeks around CES 2027 because that is when there is genuinely more to say. We do not pad the calendar to stay top of mind, and we do not send a sale email because it is a Tuesday.
Every message carries a working one-click unsubscribe. It takes effect immediately, there is no confirmation gauntlet, and leaving the list does not remove anything else you have set up with PawPulse.
Your email and your dog's name are used to send you PawPulse updates and to personalize them. That is the whole purpose. They are not sold, rented, or handed to an advertising network. The details are in the Privacy Policy, and they say the same thing at greater length.
The Waglist is free and always will be. Separately, a $5 Pioneer Reservation locks in 25% off Lucero's retail price with 3-day early access to the Kickstarter campaign, and a $20 Pioneer VIP Reservation (only 50 spots) locks in 35% off plus first-batch shipping priority, app beta access, a Founder badge, and a vote in VIP-only product polls. Kickstarter opens to the public at CES 2027 on January 6, 2027, with Pioneer early access from January 3. Kickstarter reward pricing will be announced closer to the CES 2027 campaign launch. The two are independent: you can do either, both, or neither.
It gets you into the Kickstarter campaign on January 3, 2027, three days before the public launch at CES on January 6, with every early-bird tier open. You are charged $5 (or $20 for VIP) today and nothing else until launch. When the campaign goes live you choose your reward tier there. Reservations are separate from your Kickstarter pledge.
It is not a pre-order and it does not buy a collar. It does not lock a reward tier price, because reward pricing has not been announced. It does not commit you to backing the campaign, and it does not enroll you in any subscription. If you decide not to back the project, the reservation is the entire extent of it.
Yes. Both the $5 Pioneer Reservation and the $20 Pioneer VIP Reservation are fully refundable on request until January 6, 2027. Our own refund terms for product are on the refund policy page.
The Waglist is not a commitment, but it is easier to say yes to a list when you know what the product does. Start with the Lucero page for the hardware, the technology page for how contactless sensing works through fur, or the comparison page for how it stacks up against the collars you have already looked at.
ᚠ ᚱ ᛋ PawPulse Viking Dog Park
A snowy Norse island in your browser. Pick a breed, name your dog, and watch them roam with dogs from all over, under the World Tree.
Waglist questions
The list, the giveaway, the emails, and how Pioneer Reservations fit alongside it.
No. The Waglist is a free email list. The only figure anywhere in the PawPulse launch right now is the optional $5 Pioneer Reservation (25% off Lucero's retail price) or $20 Pioneer VIP Reservation (35% off, only 50 spots), which is a separate thing you can do if you want early Kickstarter access. You can be on the Waglist without ever paying anything.
The Waglist is the free email list: giveaways, launch pricing ahead of the public, and build updates. The $5 Pioneer Reservation locks in 25% off Lucero's retail price and gets you into the Kickstarter campaign three days before the public, and the $20 Pioneer VIP Reservation (only 50 spots) locks in 35% off plus first-batch priority and app perks. Both are fully refundable on request until January 6, 2027. Most people join the Waglist first and decide about a reservation later.
One member per month wins a Lucero collar and a full year of monitoring. Everyone on the list at the time of the draw is entered once. There are no bonus entries for sharing, no purchase requirement, and no tasks to complete. The winner is emailed directly and the result is included in the next list update.
Publicly on January 6, 2027, during CES 2027 in Las Vegas, with Pioneer Reservation holders getting in from January 3. Come say hi in person at Booth 60445, Eureka Park, Venetian Expo Hall G. Waglist members get the link January 5, a 24-hour head start. Pioneers get 72 hours. Reward pricing will be announced closer to the campaign launch, and members see it first.
So the emails read like they are about your dog rather than about a product category, and so the site can greet you properly when you come back. It is optional. Leave it blank and the signup works exactly the same way, you just get the generic version of the copy.
Roughly twice a month outside of launch windows, and more often in the weeks immediately around the CES 2027 campaign. Every email has a working unsubscribe link, and unsubscribing takes effect right away.
Yes. Lucero is built for medium and large dogs, but the Waglist covers the whole PawPulse platform, and lighter form factors are part of the roadmap. Joining now means you hear about them at the same time as everyone else on the list.
