Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, shipping address, phone number when you create an account or place a pre-order
• Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
• Pet Information: Your pet's name, species, breed, age, weight, size, sex, baseline profile, and health information you choose to provide
• Communications: Messages, support requests, issue reports, diagnostics notes, survey responses, and field-test feedback you send us
• Social Features: Profile details, friend or family connections, posts, captions, comments, reactions, and media you choose to share in PawPulse social features
• Waitlist/Newsletter: Email address and preferences when you join our waitlist or subscribe to updates

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Analytics Data: Through Google Analytics and Hotjar, we collect aggregated usage patterns and user behavior
• Cookies: We use cookies and similar tracking technologies (see Section 7)

1.3 Information from PawPulse Devices

When you use PawPulse connected products, including Lucero and Ember collars, Solstice docks, and Flare cameras:

• Pet Health and Activity Data: Heart rate, respiratory rate, activity, rest, gait, movement, behavior signals, and derived wellness insights
• Sensor Data: Motion and orientation data, environmental readings, e-nose readings, calibration state, signal quality, and diagnostic samples needed to operate and improve the system
• Device Data: Battery status, charging and dock status, firmware version, hardware model, serial number, connectivity status, error codes, update status, and upload health
• Location Data: GPS coordinates, cellular tower data, Bluetooth proximity data, and related location signals when location-enabled features are active
• Media: Photos, videos, thumbnails, generated clips, metadata, and sharing state from Flare cameras or app media features when you capture, upload, or share them

1.4 Field-Test and Diagnostic Data

During prototype, beta, or family field testing, we may collect additional operational data to confirm that collars, docks, cameras, apps, firmware updates, cloud services, and notifications work correctly.

• Readiness and Quality Data: Setup progress, pairing state, Bluetooth relay health, mesh connectivity, upload lag, dropped uploads, sensor coverage, calibration outcomes, and battery performance
• Issue Reports: User-selected issue categories, notes, timestamps, app logs, crash diagnostics, and affected device identifiers
• Exports: Limited study, support, and operations exports used for troubleshooting, safety review, and product improvement

2. How We Use Your Information

We use the information we collect to:

• Process Orders: Fulfill pre-orders, process payments, ship products
• Provide Services: Enable pet health monitoring, baseline creation, adaptive wellness ranges, location tracking, video capture, social sharing, notifications, and data visualization
• Customer Support: Respond to inquiries, provide technical support, troubleshoot issues
• Communications: Send order confirmations, shipping updates, product announcements, marketing emails (with consent)
• Product Improvement: Analyze usage patterns, sensor performance, firmware behavior, field-test results, and diagnostics to improve our products and services
• Safety & Security: Detect fraud, prevent abuse, protect our legal rights
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Research: Conduct aggregated or de-identified research on pet health, behavior, and product performance trends

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

• Data Storage: Supabase and cloud storage providers for database, file, image, video, and diagnostic storage
• Email Services: Resend for transactional emails and notifications
• App Distribution and Diagnostics: Apple TestFlight, Firebase, and related app platform services for beta distribution, crash reporting, and app diagnostics
• Analytics: Google Analytics and Hotjar for website analytics
• Payment Processing: Stripe (when implemented) for secure payment processing
• Shipping Partners: FedEx, UPS, USPS for order fulfillment

3.2 Veterinarians (With Your Consent)

If you choose to share your pet's health data with your veterinarian through our Vet Dashboard, we will provide them access to the specific data you authorize.

3.3 Friends and Family (When You Share)

If you use PawPulse social features, the people you connect with may see profile information, pet profiles, posts, comments, reactions, and media that you choose to share with them.

3.4 Legal Requirements

We may disclose information if required by law, subpoena, court order, or government request.

3.5 Business Transfers

If PawPulse is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction (you will be notified).

4. Data Storage and Security

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

• Encryption: Data is encrypted in transit (TLS/SSL) and at rest
• Access Controls: Limited employee access on a need-to-know basis
• Regular Audits: We conduct security assessments and vulnerability testing
• Data Location: Your data is stored on secure servers in the United States (Supabase US-East)

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account Data: Retained while your account is active and for 3 years after closure
• Pet Health and Device Data: Retained for the lifetime of your device usage plus 3 years
• Field-Test Diagnostics: Retained as needed for safety, support, warranty, research, and product improvement unless you request deletion and no legal or operational exception applies
• Social Media: Retained while posted or while your account is active, subject to deletion controls and backup retention windows
• Marketing Data: Retained until you unsubscribe
• Transaction Records: Retained for 7 years for accounting and legal compliance

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

You can request a copy of your personal information in a structured, machine-readable format.

6.2 Correction

You can update or correct inaccurate information through your account settings or by contacting us.

6.3 Deletion

You can request deletion of your personal information, subject to legal obligations to retain certain records.

6.4 Opt-Out of Marketing

You can unsubscribe from marketing emails by clicking "unsubscribe" in any email or contacting us at privacy@pawpulse.ai

6.5 Do Not Track

Our website does not currently respond to "Do Not Track" browser signals, but you can manage cookies through your browser settings.

To exercise these rights, contact us at privacy@pawpulse.ai

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Essential Cookies: Enable core website functionality (cannot be disabled)
• Analytics Cookies: Understand how visitors use our website (Google Analytics, Hotjar)
• Marketing Cookies: Deliver relevant advertisements and measure campaign effectiveness

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, payment processors). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover we have collected such information, we will promptly delete it.

10. International Data Transfers

PawPulse is based in the United States (Las Vegas, Nevada). If you access our services from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your country.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new "Effective Date." Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: