Press kit for PawPulse and Lucero. Lucero media resources.
Founder bio, product facts, photography, and embargo-ready assets for journalists covering contactless radar pet health monitoring.
About PawPulse
Boilerplate
PawPulse Inc. is a Las Vegas, Nevada pet technology company founded in 2025 by Nate Lutz, sole inventor on pending patents covering contactless radar pet health sensing, breed-aware baseline learning, and on-collar haptic calming. PawPulse's flagship product, Lucero, is a smart dog collar with contactless monitoring of 32+ health signals that works on every coat, tracks location with LTE and satellite-ready backup, and delivers built-in Pulse Rhythm for canine anxiety. Lucero retails at $449, and a $5 Pioneer Reservation locks in $336 (25% off) and holds your spot ahead of the CES 2027 Kickstarter launch. PawPulse is targeting a Spring 2027 launch pending certification and production validation.
Founder
Nate Lutz, Founder
Nate Lutz is the founder of PawPulse and sole inventor on the company's pending patents covering radar-based pet health monitoring. He leads engineering, product, and IP strategy across the PawPulse platform. PawPulse was founded on the observation that every existing pet wearable was a smaller version of a human one, and dogs are not small humans with collars.
Headshot, bio long form, and quote bank available on request.
Quick facts
Company
PawPulse Inc.
Founded
2025
Headquarters
Las Vegas, Nevada
Founder
Nate Lutz, sole inventor
Patents
Patent-pending technology
Flagship product
Lucero, smart dog collar
Launch access
A $5 Pioneer Reservation (Lucero for $336, 25% off the $449 retail price) or a $20 Lucero Founders Circle seat (Lucero for $291, 35% off, only 50 seats) holds your Kickstarter spot with 3-day early access
Kickstarter launch
During CES 2027, January 6-9, 2027. Lucero retails at $449; Kickstarter rewards run $359 to $404.
CES 2027 booth
Booth 60445, Eureka Park, Venetian Expo Hall G, Las Vegas
Target launch
Spring 2027, pending certification and production validation.
Category
Smart pet collar, GPS dog tracker, dog anxiety relief, veterinary remote monitoring.
Press contact
press@pawpulse.ai
Embargoed product previews and one-on-one interview requests welcome. Response within one business day.
Press kit downloads
- Logo pack, PNG and SVG
- Product photography, Lucero renders, lifestyle shots, and AA-battery scale comparison
- Founder headshot
- Fact sheet PDF
- Boilerplate paragraph, short and long form
Latest news
2027: Lucero Kickstarter launch during CES
The Waglist is open now. PawPulse plans to launch the Lucero Kickstarter during CES 2027, January 6-9, 2027. Come say hi at Booth 60445, Eureka Park, Venetian Expo Hall G, or email press@pawpulse.ai for embargoed previews and interview requests.