The first dog collar to read anxiety through fur and respond with on-collar haptic therapy.
Automatically.
Lucero combines biometric anxiety detection through professional-grade radar with on-collar Pulse Therapy. No other smart collar reads the stress and delivers the response on the same hardware. From your phone, with no drugs, no sedation, and no extra accessory. Built for thunderstorms, fireworks, and separation anxiety.
BackerKit reservations are $5. Kickstarter launches during CES 2027, January 6-9, 2027. Kickstarter reward pricing will be announced closer to the CES 2027 campaign launch. Estimated delivery: spring 2027, pending certification and production validation.
Every other dog anxiety solution needs you there. PawPulse does not.
The hard moments usually happen when you are busy, asleep, or already too late.
Compression vests
Compression vests like Thundershirt only work if you are home to put one on before the thunderstorm starts. If fireworks hit at midnight and you are asleep, the vest is on the shelf.
Medications
Prescription required. 30-60 minute onset. Sedation risk. By the time it takes effect, the fireworks finale is already over.
Sound Therapy
Needs a speaker nearby. Stops working when the thing causing anxiety is also noise - like the thunderstorm itself.
Training
Months of sessions at $100+ each. Genuinely useful long-term - but zero help during the acute thunderstorm or fireworks episode happening right now.
There is a better dog anxiety solution for thunderstorms, fireworks, and separation - and it is already on their collar.
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Science-based Pulse Therapy for dog anxiety. Here is the research behind the modes.
Pulse Therapy is built on peer-reviewed research about the calming effects of specific vibration frequencies on mammals.
Low-Frequency Vibration
Research on rhythmic tactile stimulation informs our waveform candidates, but final output levels and surface motion are validated on PawPulse hardware before owner-facing release.
Research-informed Pulse Therapy
Heartbeat Rhythm
Studies of rhythmic stimuli in companion animals, including work in Applied Animal Behaviour Science, have explored how resting-heart-rate-range patterns interact with stress responses. Heartbeat Mode runs at 60 BPM.
Research-informed rhythm pattern
Touch Pressure
Deep-pressure stimulation, the same mechanism behind weighted blankets and swaddling, has been studied across animal behavior research including the Journal of Veterinary Behavior. Storm Mode delivers variable deep-pressure patterns for acute trigger events.
Research-informed pressure pattern
Why Our Approach Is Different
Unlike basic "vibration alerts" that simply buzz, PawPulse uses precision haptic technology - the same type found in premium smartphones - to deliver carefully calibrated, gentle vibrations at specific frequencies proven to calm mammals. The result is a natural, soothing sensation gentle enough for extended use, not a startling buzz.
Calm Dogs During Thunderstorms, Fireworks, and Separation Anxiety
Three therapy modes tuned for different anxiety triggers - from thunderstorm phobia and fireworks fear to separation anxiety.
Deep Calm
55Hz Continuous
Mimics the low-frequency rumble that calms mammals. Best for general anxiety, nervousness, and everyday stress.
Heartbeat Mode
For Separation Anxiety
60 BPM - a resting heartbeat, externalized. For dogs who spiral when they cannot hear yours. Activates automatically or from your phone.
Storm Mode
Variable Pattern
Variable deep-pressure pattern for the hard ones: thunderstorms, fireworks, vet tables, travel, and triggers that hit fast.
Separation anxiety support that runs while you are at work.
The pacing starts before you close the door. PawPulse Lucero reads the biometric signature of separation anxiety - elevated heart rate, restlessness, stress breathing - and activates Heartbeat Mode before it escalates. You get a notification. They get a rhythm.
- Activates automatically when anxiety is detected
- Trigger manually from your phone at work
- Soothing heartbeat rhythm provides comfort
Building Positive Associations
Effective therapy requires conditioning. You cannot just vibrate a scared dog and expect results. This is why we built a conditioning program into the app.
Days 1-3: Association Building
Manual triggers paired with treats and praise. Your dog learns that the collar's gentle vibration means good things.
Days 4-6: Pattern Learning
App-suggested triggers based on your dog's activity patterns. AI begins learning your dog's routine.
Days 7-14: Automatic Support
The collar recognizes anxiety signals and can automatically activate therapy mode-even when you are not home.
By Day 14, most dogs do not just tolerate the therapy-they welcome it as a source of comfort.
How Pulse Therapy works: read, detect, soothe.
PawPulse monitors stress signals from the collar, then lets Pulse Therapy activate from the app or through automated support when anxiety patterns appear.
Read
Professional-grade radar sensing reads heart rate, HRV, activity, and stress indicators continuously. No skin contact. Always running.
Detect
Prism Insights flags the pattern: heart rate spike, irregular breathing, rising stress index. It catches the dog anxiety ramp-up before the panic episode peaks.
Soothe
Pulse Therapy activates. Automatically if configured, or manually from your phone. Calibrated therapeutic waveforms for thunderstorms, fireworks, and separation anxiety - not a generic buzz.
Be the First to Help Your Dog
Join the first PawPulse Lucero backers building toward smarter dog anxiety support for thunderstorms, fireworks, and separation.
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No spam. Just launch updates and final reward pricing when it is ready.
Built-in safeguards. Safety is part of the design, not an afterthought.
15% Battery Floor
When battery drops low, GPS and health monitoring take priority. Pulse Therapy pauses automatically at 15%.
Smart Health Tracking
Clean data - sensors pause during active Pulse Therapy so health monitoring readouts stay accurate. No signal cross-contamination.
Instant Cancel
One tap in the app immediately stops any therapy session.
Gradual Intensity
Gradual onset - vibration always ramps from zero. The collar never startles the dog it is trying to calm.
100% Optional Feature
Fully optional - turn it off, schedule it, or let Prism Insights trigger it automatically. It is there when you want it and invisible when you do not.
Why Pulse Therapy Is Different
Pulse Therapy is a non-pharmacological option that complements, not replaces, vet-prescribed care. For severe anxiety, talk to your veterinarian.
| Feature | Compression vest (e.g. Thundershirt) | Vet-prescribed anxiety medication | Lucero |
|---|---|---|---|
| Remote activation | No | No | Yes |
| Drug-free | Yes | No (by design) | Yes |
| Works without owner | No | Yes | Yes |
| Built into collar | No | N/A | Yes |
| Training protocol | No | No | 14-day included |
Security & Quality Standards
Trust starts before the collar ships.
Pulse Therapy is already on their collar and ready.
Whether it is the Fourth of July, a 2am thunderstorm, or a regular Tuesday workday, Pulse Therapy is ready from your phone. Reserve your Lucero for $5.
Reserve for $5 on BackerKitBackerKit is a $5 reservation to hold your Kickstarter launch spot. Final collar reward pricing will be announced closer to the CES 2027 campaign launch. Estimated delivery: spring 2027, pending certification and production validation.
Important: Pulse Therapy is designed to support anxiety management and may help reduce symptoms in some dogs. Individual results vary. This feature is not intended to diagnose, treat, cure, or prevent any disease and is not a substitute for professional veterinary care. If your dog experiences severe anxiety, please consult with your veterinarian. Research framing reflects publicly available work on low-frequency vibration, rhythmic stimuli, and deep-pressure stimulation.